With all the handwringing over the future of fine wine be it the retirement of Boomers, the too often ignored Gen Xers, or the insanely over-hyped Millennials, why isn’t there more marketing talk about simply making wine more approachable? And I’m not talking about just putting it in a box, can, or naming it after […]
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Random marketing thoughts from a wine collector & customer
We’ve been buying wine for our cellar for a few years now and recently we began to pull together a few of our thoughts about our wine buying habits. Feel free to add, refute, or comment! Random marketing thoughts from a wine collector & customer I’ve never bought a bottle of wine due to its […]