All things wine…especially Napa Valley Fine Wines
Following up on our first ideas for marketing fine wine to Millennials, here are my final thoughts. In a nutshell here it is: Your Customers are WAY Different Now! This means: You must adjust out of the old, outmoded world of wine Quit trying to force Millennials into your old system: The industry carefully created […]
With all the handwringing over the future of fine wine be it the retirement of Boomers, the too often ignored Gen Xers, or the insanely over-hyped Millennials, why isn’t there more marketing talk about simply making wine more approachable? And I’m not talking about just putting it in a box, can, or naming it after […]