All things wine…especially Napa Valley Fine Wines
As The Lovin’ Spoonful sing “hot town, summer in the city…” As the heat of summer is yet to come we’ve already started planning how we are going to have some fun with wine this summer. With Memorial Day weekend fast approaching and our first guests due here at the lake arriving tomorrow we are […]
I just unpacked in anticipation of the coming summer and as usual part of our ‘gear’ included wine. This got me thinking about the favorites we will most likely be drinking during this most wonderful of seasons. So here’s what we’ll be uncorking: Bubbles: As a family we once were big Prosecco fans, but found […]
Happy Mother’s Day to Moms everywhere! Being the youngest in my family and having two older sisters, I used to say I grew up with three Moms. Now that I’m more than a bit older than that, I know I had quite a few more Moms and several other women who significantly impacted my growth […]
Do you love wine and love to travel? Then you need a VinGardeValise! Two years ago now (actually 26 months) I ordered my VinGardeValise. I’d just come back from a family vacation where I had really wished I had brought some of our wines along. While preparing for that trip I discovered two unfortunate things: […]
Following up on our first ideas for marketing fine wine to Millennials, here are my final thoughts. In a nutshell here it is: Your Customers are WAY Different Now! This means: You must adjust out of the old, outmoded world of wine Quit trying to force Millennials into your old system: The industry carefully created […]
With all the handwringing over the future of fine wine be it the retirement of Boomers, the too often ignored Gen Xers, or the insanely over-hyped Millennials, why isn’t there more marketing talk about simply making wine more approachable? And I’m not talking about just putting it in a box, can, or naming it after […]