Following up on our first ideas for marketing fine wine to Millennials, here are my final thoughts. In a nutshell here it is: Your Customers are WAY Different Now! This means: You must adjust out of the old, outmoded world of wine Quit trying to force Millennials into your old system: The industry carefully created […]
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In wine and the world: To Each His Each
The northern Minnesota, Iron Range town where my wife grew up was a true melting pot of immigrants from all over, salted heavily with Swedes, Finns, Norwegians, Croats, Irish, and Italians. This made for some wonderful sayings being handed down within families, around the town, and from family to family! One of those individuals was […]
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Welcome
Welcome to the D’Aquila-Phillips Wine Cellar! Our site is dedicated to the life of the individual most responsible for introducing me to the world of wine, Mary Kay D’Aquila. I’m Scott Phillips the host of this site, which we call DP Wine Cellar for short. It’s an e-extension of our physical wine cellars. One north and […]